From last few years, most of the pharma companies have discovered the health consumer by putting patients at the centre of their business with patient centrist model. In market who presented or understand the patient in big pharma? Market that product or to get patient engagement the person who is market or marketing person can does this for pharma companies enters have In organisation or company, mark the unique opportunity for being “the voice” of the patient. Meaning is in practice that,
To connect with journey of patient from illness to wellness, understand the world of the patient. Understand their diversity & commonality. They have to motivate & also making the decision about the equipment. They have to include the patients in the conversation and make sure they’re involved in their health. Also have to communicate in language which they can understand. In some cases the marketing person can express the situation in wrong way, that can miss interpret the team. E.g. A normal person has flu & the marketing person understands & communicates like influenza. That can be misinterpreted or miss interpret the patient & create the critical situation. The marketer can also support the physician by providing the clinical research information they have, so that the physician can treat their patients more holistically. There is a system to advocate for patients in Pharma organisation. Patient should come first in all level of organisation. Every opportunity advocates the patient & share what organisation person knows. That will help others to make patient centrist decision in their role.
Pharma marketers are responsible for the Patient engagement. They can market the pharma product & getting the requirement of the patients. They can handle the requirement of the company & Patient. They also inform or create a buzz about the new launching product to market. Marketers can directly interact with patients and get maximum feedback about the product. They can handle or create the patient centrist model in the organisation to helping the organisation growth & full fill the requirements.