19-Dec-2016

The digital revolution continues to transform healthcare in a digital way. Where it is medicines, technology, patient info etc. there are 3 major changes that happen in digital pharma:-

·    Dramatic changes in the traditional process and stats of healthcare have fundamental implications for pharma companies.

·    It is time to think for them that it is a solutions companies, not asset companies.

·    The technology is ready, but pharma companies must change if they are going to enable and harness it more successfully.

Five Ways Pharma Can Benefit From Digital Health Technologies:-

1.      Data obtained via online support groups and social media:-

·    Digital technologies can transform the way clinical trials are conducted.

·   Social media presents a big opportunity for pharma to interact with multiple stakeholders in healthcare by taking advantage of information with providers on social media.

 

2.       Innovative interactions with prescribers:-

·    Drug prescribers have traditionally interacted with pharmaceutical companies via office visits

 

3.       Easy access to and sharing of patient data:-

·    The information available to pharma companies primarily comes from marketing studies, clinical studies, post-marketing registry and prescribing data.

 

4.      Medication digital platforms:-

·    Consumers who take prescription drugs stated that they’d be interested in using digital tools and mobile technologies to provide alerts and reminders to take their medications

·    It is due to factors such as ease of use, cost, and comfort with digital tools in general, physician recommendations and demographic differences.

 

5.      Retail medical clinics:-

·    The steadily rising utilization of these clinics by consumers makes them a likely healthcare player for years to come.

·    Digital tools that relate to medication, education and disease state awareness can all emanate from the retail clinic associated with the dispensary.

·    There are far-reaching implications of the different types of digital tools     described   about the industry, which will vary by user.

·    However, there’s no denying that these tools will come of age as both patients and clinicians become more digitally savvy.

 

6 Surprising Trends Shaping the Future of Pharma:-

·    Empowered patients

·    Augmented and virtual reality

·    Truly personalized medicine

·    3D-printed drugs

·    Body sensors

·     Artificial intelligence